UVA Children's Experience Design System is a four-year design initiative developed for UVA Children's to transform the seventh floor into a cohesive brand environment. What began as a wayfinding challenge expanded into a broader system that combines environmental branding, signage, storytelling, interior graphics, and immersive digital media to create a more legible and emotionally supportive patient journey.

The project is organized around a narrative inspired by the American landscape, dividing the floor into distinct experiential zones including river, plains, forest, and mountain. This framework gave each space its own atmosphere while keeping the overall identity coherent across patient rooms, shared lounges, play areas, and family-facing touchpoints throughout the Battle Building.

Rather than treating signage, murals, and digital content as separate layers, the work brings them together as one continuous experience. Large-scale graphics support orientation, custom signage clarifies movement, and immersive media extends the story into moments of waiting, play, and recovery. The result is a child-centered system that strengthens the UVA Children's identity while making the floor feel more memorable, calm, and humane.

Over time, the project became a flexible platform for future expansion, connecting built environments with digital storytelling in a way that could evolve across multiple phases. The scope reflects a sustained design effort in which branding, communication, and spatial experience were developed together rather than added independently.