As part of the research and development efforts, SCAD is collaborating with Uber to explore concepts for the user experience of vertical take-off and landing (VTOL) aircraft. To kickstart the project, I took on the responsibility of crafting the overall vision for future mobility. This involved creating various use cases to visualize how people's lifestyles would be transformed with the introduction of Uber Elevate.

As I progressed with the research, it became increasingly apparent that Uber's ultimate goal is to revolutionize the way people move and travel. By leveraging the capabilities of VTOL aircraft, they aim to offer riders a more convenient and efficient mode of transportation. Through my research, I played a critical role in helping Uber establish a clear direction for their efforts to bring the future of mobility closer to reality.